Is it the frame of the actual car?”, a non-car enthusiast, retired lecturer who got to check out the wireframe of the Nissan Micra asked the promoter at the pavilion put up at Oberon Mall, Kochi. “No Sir, it’s a work of art created by a car enthusiast from Mumbai”, the latter replied politely. “Then, shouldn’t it be in a museum? What’s it doing in a shopping mall?”, the lecturer got back to his behaviour of his heydays and Nissan has a convincing answer for that question.
Setting aside the ambitions to beat Robert Downey Jr.’s enactment of Sherlock Holmes in skills of observation and deduction, let’s get to the answer of the question – so what’s the wireframe of a Nissan Micra doing in a shopping mall?
Eye witness accounts suggest that this is a part of Nissan’s year-long exposure marketing plan to get prospective customers familiar with the Nissan brand. The campaign will embark on trip around the country, visiting major cities with Nissan’s cars in tow. The company has been around for some time, but has unintentionally distanced itself from the masses due to the premium pricing of its range of cars – X-Trail and Teana. With its small car Micra, Nissan is getting ready to make its way into the minds and homes of the Indian car buyer.
Close examination of the spot revealed that Nissan has set up a pretty good show with the specially created pavilion that has interactive LCD display kiosks. The displays take the customer into the world of Nissan India, giving them a taste of what the company has on offer for them.
Coming to the murder weapon, the wireframe of the Micra which was the attention-grabber by all means succeeded in assist the company in going for the kill. Customers were curious and didn’t think twice before putting down their details for that call for an up, close and personal rendezvous with the actual car.
We did a bit of background check on the murder weapon, ie the wire frame and turns out that it was made under the watchful eyes of Faisal Neney, a car enthusiast entrepreneur from Mumbai. Faisal’s team from his car modification company spent all of 4,000 man hours and 208 kgs of steel rods to complete the mesh and they just had photographs of the Micra for reference. In fact, Nissan’s representatives had seen a previous work of Faisal and it seemed interesting to them to pitch a challenge to him to make a mesh of their latest product.
The investigators would like to conclude the report by making a mention of the remarkable effort that went behind the creation of the wireframe Nissan Micra. However, we would also like to make a note that had it been the wireframe of the GT-R or the 370Z we would have been tempted to sacrifice our commitment and loyalty to our duties and opted to be bribed with one such example.
Source : indiancarsandbikes.in
